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In the mean time, don’t miss our fashion tips and style advice from FocusOnStyle.com… our latest headlines are below.

Sharon Haver – FocusOnStyle.com

Style Expert + Online Business Personal Branding Catalyst to women entrepreneurs, coaches, small business owners who realizes it takes more than expertise for you & your brand to stand out in a crowded market. FocusOnStyle.com content online since 1999. Join AuthenticSuperstar.com for attracting marketing photo tips to build and scale your business.

If you feel that you are not being magnetic to the kind of clients, followers, and tribe you want, attraction marketing may really help you out.

Through the years I’ve heard so small business owners and service providers getting nutty about attraction and making such a big deal over something that is actually pretty simple.

Here’s why...

Attraction marketing or attraction branding is a really basic premise: Birds of a feather flock together.
If you want to be relevant and believable for the audience that you're trying to reach, then you have to walk the walk and look the part.

Perception is everything...

That doesn't mean that you need to be wearing crazy expensive clothes while driving in a Rolls Royce holding on to your diamond tiara, if that’s not your thing.
Attraction marketing is about being attractive to those you want to help so you can get their attention to actually help them.
What it means is just being authentic in who you really are while keeping it a tad aspirational to the audience you want to attract.

Original Post at Work From Home Tips To Still Be Productive and Not Feel Caged In …[Video]

Author: michael bunn
Posted: May 11, 2020, 6:03 pm

The big question is what can you do for yourself as an entrepreneur to build your business now so you come out of quarantine more accomplished than when you went in.

What You Can Do "NOW" To Make "THEN" Better

Reframe your current situation so you future pace yourself to where you want to be once the world settles into the new normal.
Reverse engineer how to get there, now that you have the luxury of time to make it happen.
Get Scrappy... get strategic... watch the video for more.

Original Post at Entrepreneurship In Times Of Quarantine: How To Build Your Business in The New Normal [Video]

Author: michael bunn
Posted: May 9, 2020, 7:12 pm

If you feel that you are not being magnetic to the kind of clients, followers, and tribe you want, attraction marketing may really help you out.

Through the years I’ve heard so small business owners and service providers getting nutty about attraction and making such a big deal over something that is actually pretty simple.

Here’s why...

Attraction marketing or attraction branding is a really basic premise: Birds of a feather flock together.
If you want to be relevant and believable for the audience that you're trying to reach, then you have to walk the walk and look the part.

Perception is everything...

That doesn't mean that you need to be wearing crazy expensive clothes while driving in a Rolls Royce holding on to your diamond tiara, if that’s not your thing.
Attraction marketing is about being attractive to those you want to help so you can get their attention to actually help them.
What it means is just being authentic in who you really are while keeping it a tad aspirational to the audience you want to attract.

Original Post at The State of Modern Business Today… [Video]

Author: michael bunn
Posted: May 9, 2020, 5:28 pm

I use a video scripting framework that helps hit content marks, be real, and succinctly get the message across without sounding weird or stiff.

I think of it as a breakthrough framework for turning people who never even heard of you become your most devoted audience and best repeat customers…

Simply because you turned your phone into your own broadcast studio and pressed record!

Original Post at 5 Ways To Use Video To Grow Your Business Now Without Seeming Tone Deaf

Author: Sharon Haver
Posted: April 25, 2020, 5:02 pm

When you are truly your own boss and wearing many hats, there's one big branding mistake that many solopreneurs make.

Good News: It's an easy fix.

*true confession* Solopreneurs have all the enviable freedom, right? .

Well, kinda WRONG!
.
That’s what I thought.
.
I launched my website back when my son was an infant so I could be a stay at home mom AND have my own business.
.
That was 20 years ago and it started out right.
.
YET, as my business grew, based on industry trends and my ego, I wanted something more.
.
So I got lost behind my brand and became an entity rather than a person. .

FocusOnStyle.com rather than Sharon Haver.
.
Can you relate to that in your biz?
.
But then the BIG SHIFT happened.
.
Real people are where it’s at- that’s what cements the know like and trust factor.
.
Ironically, my former career was a photography stylist so I knew all the pro tricks to be the face of my brand, yet I was still camera shy.
.
Once I really brought out my PERSONALITY it all came together in my rebrand.
.
You see, as a personality brand rather than a personal brand or a business brand, there’s an EMOTIONAL connection.
.
That’s exactly what makes you magnetic 🧲to your most aligned 💰audience.
.

Bonus points: you’re just being you!
.
Imagine, not getting people who look at you like you’re a two-headed albatross because they don’t get you and aren’t your people? Cool, right.
.
All this starts by showing up authentically like celebrities and big gurus do.
.
Slice of life kinda stuff is the draw... like on reality TV.
.
Your photo is the lure.
.
Because 90% of what people first think about you is based on your photo. Being real.
.
I can help you with that.
.
💎AuthenticSuperstar.com was created to help you authentically position yourself with photos like I did.
.
Because this is so critical to your business growth in today’s crowded market, I waived the $497 program price for a limited time.
.
Go to AuthenticSuperstar.com - it’s free!
.
You’ll get 72 hour access to each of the daily trainings. This is the foundation to success for modern business.
.
See you there!

Original Post at The Biggest Branding Mistake That Solopreneurs Make

Author: Sharon Haver
Posted: March 17, 2020, 6:27 pm

Are you holding on to the wrong things in your business because you are afraid to change

Let’s use clothing as an easy analogy.

Holding on because of fear of change can definitely be debilitating for any business growth.

Yet holding on does have it's merits...

I started thinking about holding on to things you love for the right reasons in different aspects of life and business.

About holding on to things because you're just used to holding on and you are afraid of change and when to let go.

So, let's use my sweater as an analogy today now that I've rediscovered it.

A lot of times, especially in style because you know, like a good turtleneck is a lasting piece. It is always a good turtleneck.. so there’s excellent reason to hang on.

But, when it comes to your business, that's a little bit different.

Because, when it comes to your business, what happens is sometimes we just hold onto stuff that's not working anymore.

We hold onto things that we're just afraid to change, because a fear of change.

And, a lot of it is people are assuming that if it worked before it's going to work again, but…

Original Post at Is The Fear Of Change Why You Are Still Holding On? [Video]

Author: Sharon Haver
Posted: December 5, 2019, 8:34 pm

[True Confession] What’s in a brand name?

Perception.

In all honesty I was thinking about changing my instagram handle from @focusonstyle to my name, Sharon Haver.

I started to feel like after 2O years online and having a syndicated newspaper column that went out to 400 papers with that name before it, it was time for change.

Not necessarily just for me…

But because the word “style” seems to REPEL a certain audience and ATTRACT another. (Don’t even get me started about what some people think about real stylists.)

Yet STYLE is your FINGERPRINT in everything you do and how you are perceived.
It’s not just fashion, beauty, home, brand, business, but style is your vibe… your individuality… your essence.

WHAT DOES STYLE MEAN TO YOU?

Original Post at [True Confession] What’s in a brand name?

Author: Sharon Haver
Posted: November 11, 2019, 7:25 pm

When they’re NOT your raving fan…

Went to a concert last night and it got me thinking what happens when you’re in front of your wrong audience.

The rest of the audience, just me. I was miserable but not the other 18,000ish people there.

That’s because they were raving fans and I’d rather escape to record this video for you.

What’s key to client attraction is that everyone doesn’t have to like you- that’s how you draw a line in the sand to who your best audience is and who they are not.
It’s a good thing.

Watch the video and let me know what your favorite music is in the comment.

Original Post at Client Attraction: When They’re Not Your Raving Fans [Video]

Author: Sharon Haver
Posted: October 31, 2019, 5:56 pm

Is Speaking right for you?
Let's get real on speaking to digital.

Okay, fess up... are you a little afraid of the online world?

Do you think public speaking is a better choice because you're not that techie?

Maaaaybe not so much.

Listen as I share some numbers and expenses and where the rewards and targeted results come from.

You may be surprised.

I meet so many women entrepreneurs and coaches who totally buy into the 'speaking thing' without realizing the hidden costs... emotional, physical, and monetary from pursuing the dream.

The results are not nearly as targeted (unless you can sell ice to an Eskimo) and you end up in a viscous circle of maybe the next one will be better.

But online... you can target exactly who you and your message would be magnetic!!!

You can find your peeps!

But you have to be authentic to make a difference.

Original Post at The Best Way To Promote On Social Media Without Being Salesy? [Video]

Author: Sharon Haver
Posted: October 18, 2019, 6:23 pm

Is Speaking right for you?
Let's get real on speaking to digital.

Okay, fess up... are you a little afraid of the online world?

Do you think public speaking is a better choice because you're not that techie?

Maaaaybe not so much.

Listen as I share some numbers and expenses and where the rewards and targeted results come from.

You may be surprised.

I meet so many women entrepreneurs and coaches who totally buy into the 'speaking thing' without realizing the hidden costs... emotional, physical, and monetary from pursuing the dream.

The results are not nearly as targeted (unless you can sell ice to an Eskimo) and you end up in a viscous circle of maybe the next one will be better.

But online... you can target exactly who you and your message would be magnetic!!!

You can find your peeps!

But you have to be authentic to make a difference.

Original Post at How Branding Is Like Your Favorite Old Boots [Video]

Author: Sharon Haver
Posted: October 18, 2019, 6:21 pm

I’m going to get frank… does this resonate with you or someone you know??
I’m afraid.

I’m scared.

I’m not worthy.

What if….?

Little stabs against your self worth, little punctures of your strength… inflicted by your own hand.👹

I see so many women coaches, entrepreneurs, business owners— many younger— who have personally taken their own power away.

They’re so afraid to get out there.

So afraid to simply just be themselves that they have paralyzed themselves from ever rising to their goals.💪🏻

Yesterday was a weird juxtaposition...

Original Post at You Have The Power To Be True To You

Author: Sharon Haver
Posted: October 11, 2019, 11:20 pm

We get so worried when we get whackos and haters online.

But the truth is, if you’re not getting some cross dialogue once in a while, you are probably not putting your message out there in the most efficient way.

Watch this video to learn why haters are a good thing and what you should do when they’re not:

Original Post at What’s Good About Haters… [Video]

Author: Sharon Haver
Posted: October 11, 2019, 6:30 pm

Is Speaking right for you?
Let’s get real on speaking vs. digital.

Okay, fess up… are you a little afraid of the online world?

Do you think public speaking is a better choice because you’re not that techie?

Maaaaybe not so much.

Listen as I share some numbers and expenses and where the rewards and targeted results come from.

You may be surprised.

I meet so many women entrepreneurs and coaches who totally buy into the ‘speaking thing’ without realizing the hidden costs… emotional, physical, and monetary from pursuing the dream.

The results are not nearly as targeted (unless you can sell ice to an Eskimo) and you end up in a viscous circle of maybe the next one will be better.

But online… you can target exactly who you and your message would be magnetic!!!

You can find your peeps!
But you have to be authentic to make a difference:

Original Post at The Hidden Costs Of Speaking Vs. Online Marketing? [Video]

Author: Sharon Haver
Posted: October 10, 2019, 7:03 pm

Question: Is living your social media “best life” turning away perspective clients?
Is your best life ever giving people the wrong perception of who you really are?

So you just get unnoticed and stuck in that big scroll by ’cause you lost your true identity?

Food for thought, for sure!

Watch this video to see how living your best life can be harming your business:

Original Post at Are you turning off the people you want to attract by living your best life? [Video]

Author: Sharon Haver
Posted: October 3, 2019, 9:50 pm

Is Perfectionism Killing Your Brand?
I bet you care about how you come across, right?

We all do. We all should.

But you don’t want to get so sanitized that you blend in.

I was looking for someone who told me to look for her post on Instagram, it’s someone that we’re going to be working with.

And in full transparency, as I was scrolling down Instagram, I couldn’t find her. 🤷🏻‍♀️

Not for not looking for her, but I couldn’t find her because she looked like so many other people in that particular niche.

That’s like brand death!

Now this “perfectionist” image is not coming from a bad place.

It’s that they’re trying to be perfect on camera.

Original Post at Is Perfectionism Killing Your Brand [Video]

Author: Sharon Haver
Posted: October 3, 2019, 9:38 pm

If you feel that you are not being magnetic to the kind of clients, followers, and tribe you want, attraction marketing may really help you out.

Through the years I’ve heard so small business owners and service providers getting nutty about attraction and making such a big deal over something that is actually pretty simple.

Here’s why...

Attraction marketing or attraction branding is a really basic premise: Birds of a feather flock together.
If you want to be relevant and believable for the audience that you're trying to reach, then you have to walk the walk and look the part.

Perception is everything...

That doesn't mean that you need to be wearing crazy expensive clothes while driving in a Rolls Royce holding on to your diamond tiara, if that’s not your thing.
Attraction marketing is about being attractive to those you want to help so you can get their attention to actually help them.
What it means is just being authentic in who you really are while keeping it a tad aspirational to the audience you want to attract.

Original Post at What Not To Wear On Camera + How To Fix It [Video]

Author: michael bunn
Posted: October 3, 2019, 9:20 pm

Wondering about a personal branding shoot? I asked Gary Vaynerchuk what he thought about them…⁠

“It’s one big game of insecurity. People are not willing to be themselves.”⁠

There you go. Case closed.⁠

Consider this a Public Service Announcement so you don’t get overwhelmed with some fancy-schamcy branding shoot that only dilutes the real you from from the people you want to attract and do business with.⁠

Earlier, Gary said that you can “call personal branding reputation, same 💩”⁠

Think about it.⁠

That’s all I got… watch the video.⁠… it could be the most important 39 seconds you’ll see today.

Original Post at Time for new photos? Hear what Gary Vaynerchuk thinks about personal branding photo shoots…

Author: Sharon Haver
Posted: October 3, 2019, 7:54 pm

If you made client attraction as easy as dogs playing life would be grand!
Attention all animal lovers: don’t you love how they don’t obsess but just do?!

Mr. Poodle and I paid morning visit to the dog park and I couldn’t help but notice how the puppy playing patters were so similar to your client attraction and brand building.

Watch the video to hear me out…

Original Post at Client Attraction 101: Lessons Learned From The Dog Park [Video]

Author: Sharon Haver
Posted: October 2, 2019, 9:59 pm

I got snoopy on our social media review and here's what I discovered ..

But first, are you avoiding the social media decision that could help your business grow?

What is the difference between Facebook and Instagram?

Inquiring minds want to know so let’s review the difference between Facebook and Instagram to grow your business. 

I wasn’t sure myself so I began to checkup on our social media engagement.

Whoosh. There is an obvious difference at first glance. My totally snoopy observations revealed some glaring clues.

Original Post at Social Media Review Time: Instagram or Facebook?

Author: Sharon Haver
Posted: August 27, 2019, 11:01 pm

If you feel that you are not being magnetic to the kind of clients, followers, and tribe you want, attraction marketing may really help you out.

Through the years I’ve heard so small business owners and service providers getting nutty about attraction and making such a big deal over something that is actually pretty simple.

Here’s why...

Attraction marketing or attraction branding is a really basic premise: Birds of a feather flock together.
If you want to be relevant and believable for the audience that you're trying to reach, then you have to walk the walk and look the part.

Perception is everything...

That doesn't mean that you need to be wearing crazy expensive clothes while driving in a Rolls Royce holding on to your diamond tiara, if that’s not your thing.
Attraction marketing is about being attractive to those you want to help so you can get their attention to actually help them.
What it means is just being authentic in who you really are while keeping it a tad aspirational to the audience you want to attract.

Original Post at Attraction Marketing: How to align yourself with your best clients [Video]

Author: Sharon Haver
Posted: August 27, 2019, 6:35 pm

If you find yourself stuck in the waiting game and not achieving your goals as quickly as you like, this is for you!

I’m the child of a constant procrastinator.

Through the years I have come to realize that waiting for whatever reason can very well be a sign of procrastination. If you wait long enough, of course something will be newer, better, different, cheaper, whatever.

However by waiting is an act of stillness in the decision process. You never get to the next goal because you’re so busy being stuck where you are now.

I have made it a point to recognize the “procrastination” signals in my life. This way I can (do my best) to break through the frustrating stillness and achieve my goals faster.

It’s the only way I can get to the next level in my business and be the catalyst to give you the kickstart to get you going to where you want to be.

Are you self-sabotaging your success?

While I’m hanging in my husband’s waiting room, the bigger picture idea of waiting to make a decision came to mind.

This is something that so many entrepreneurs struggle with: they're always waiting.

Waiting for, “well, I'll do this when…”

It’s so easy to put things off by making excuses for yourself. Unfinished ideas of what's not going to happen because, “maybe this time, maybe if I wait two more days or another week…”

Original Post at You Deserve To Achieve Your Goals Faster: How You Can End The Waiting Game In Your Business And Jump In [Video]

Author: Sharon Haver
Posted: July 23, 2019, 12:19 am

If you feel that you are not being magnetic to the kind of clients, followers, and tribe you want, attraction marketing may really help you out.

Through the years I’ve heard so small business owners and service providers getting nutty about attraction and making such a big deal over something that is actually pretty simple.

Here’s why...

Attraction marketing or attraction branding is a really basic premise: Birds of a feather flock together.
If you want to be relevant and believable for the audience that you're trying to reach, then you have to walk the walk and look the part.

Perception is everything...

That doesn't mean that you need to be wearing crazy expensive clothes while driving in a Rolls Royce holding on to your diamond tiara, if that’s not your thing.
Attraction marketing is about being attractive to those you want to help so you can get their attention to actually help them.
What it means is just being authentic in who you really are while keeping it a tad aspirational to the audience you want to attract.

Original Post at Attraction Marketing: How to align yourself with your best clients [Video]

Author: Sharon Haver
Posted: July 5, 2019, 11:05 pm

The Client Value Ladder: How to have your clients GROW with you (because your content + offers calls out to them)

Hello from steamy Williamsburg, Brooklyn!  Are you attracting the WRONG prospects and feel scattered in creating a batch of disjointed content and product offers?

As entrepreneurs it's too easy to want to create MORE stuff so you can help more people, do more things.

However, if you're not STRATEGIC you can end up with a lot of DETACHED products and services... and LAUNCHES that flatline.

(insert freaked out and exhausted face)

Now, you don't need to offer only ONE thing but there should be ONE path.

What you do is create a Client Value LADDER and a complimentary CONTENT Ladder to take them through the exact path.

Learn how to to do it with my real examples in the video below:

Original Post at How to use your client value ladder to stop attracting the wrong prospects [Video]

Author: Sharon Haver
Posted: July 2, 2019, 10:28 pm

So many women get confused about finding an outfit to wear to a casual business conference so wanted to share a quick style tip on my way to a mastermind in Miami.

13 hour days go by so quickly when you’re learning and surrounding yourself with A-list peers. If you really want to scale, it’s critical that you invest in your professional development.

No man is an island.

The more you learn, the more you grow, the more you connect with those who root for you and guide you to your next target.

But what do you wear?

How you show up not only boosts your personal self-esteem so you feel better about yourself and are more present but it also boosts the perception of you by others.

So about this hotel room outfit selfie.

As an entrepreneur, coach, consultant or face of your brand it’s also critical to invest in how you show up- even on jeans days.

Potential clients, your tribe and bigger opportunities want to look up to you.

You need to be perceived as aspirational yet relatable to be believable in your expertise.

Too often, business peeps think they can snuff off their style.

It’s a disservice since no one will believe your expertise if you look dated or schlumpy.

Non-ripped jeans (unless that's the style), a more classic blouse rather than a t-shirt, and fix your hair and makeup to up level the casual look. It's all you really need as a base.

If you want to go fancier, that's fine. But when you dress down keep it upscale rather than super casual.

Invest in a few good classic pieces - my jacket is already a couple of years old.  They’ll serve you well- both in self- esteem and how you are perceived.

If you need style motivation- my best seller book StyleWord: Fashion Quotes For Real Style is available on Amazon.

You don’t have to wait for it to be shipped, download it now and get the free Bonus Daily Planner right away too. All you need to do is go, here.

Original Post at Casual outfit for a business conference doesn’t have to be confusing

Author: Sharon Haver
Posted: June 13, 2019, 7:52 pm

Client attraction to connect with your best audience online....

Hola from windy Miami!

All that fussing and photo shoots, and you know what?

Yeah baby, they like you more!

‘Cause people relate to real people. So it’s pretty obvious that they like you being you more than the fancy images you create.

I'll tell you more about this client attraction technique in the video below...

Original Post at Client Attraction: They Like You More! [Video]

Author: Sharon Haver
Posted: May 25, 2019, 5:53 pm