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poodle productions inc- the tail will wag


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In the mean time, don’t miss our fashion tips and style advice from FocusOnStyle.com… our latest headlines are below.

Sharon Haver – FocusOnStyle.com

Style Expert + Online Business Personal Branding Catalyst to women entrepreneurs, coaches, small business owners who realizes it takes more than expertise for you & your brand to stand out in a crowded market. FocusOnStyle.com content online since 1999. Join AuthenticSuperstar.com for attracting marketing photo tips to build and scale your business.

Your BEST ideas come in the moment. It's a moment based on years, decades of EXPERIENCE. Today I'll be touching on one one of my best hacks to stop overthinking in its tracks and get your best work out in less time. Give me a "hell yeah" if you ever sat down to create something and spent hours staring at a computer only to spit out the most boring crud in the world!!! OVERTHINKING is a curse that holds you back from reaching your goals... OVERTHINKING is what causes murky design and turgid copy.. I'm so deadline oriented that with a due date looming,I create my best work... Punchier copy. More compelling design. Perfectly executed projects.

Original Post at Want A Secret To Stop Overthinking And Be More EFFECTIVE?

Author: Sharon Haver
Posted: July 17, 2020, 4:39 am

How do you add interest to your brand design? I’m often asked about where to start when designing the look and feel of a brand.
It’s the same as your home... it’s the same as your wardrobe... Your business... your brand is an extension of who you are.
It reflects what you gravitate to ... what puts a smile on your face... what’s relevant to you.

Original Post at Designing a Personal Brand With Your Personality: What’s The First Thing You Need To Look At?

Author: Sharon Haver
Posted: July 13, 2020, 6:55 pm

As small business owners, entrepreneurs and coaches, we all want to work with our dream clients and build a successful business with great people. But what happens when you get a P.I.T.A. (Pain in the ass) customer, who is less than your dream client?
Hey, we are all not perfect and even make mistakes ourselves, but...Treating people with the same RESPECT we would like to be treated is paramount to your own joy and success, but sometimes we get the PITAs.

Original Post at Are you NOT attracting your dream clients? [Video]

Author: Christy Vieira Da Cruz
Posted: July 13, 2020, 6:27 pm

Talking reading glasses and how to not look like a fuddy-duddy with these eyeglass hacks...
Upfront, wearing farty glasses is a personal pet peeve of mine. Those skinny readers from the early 2000's... drugstore cheesy frames that aren't exactly right for your prescription so you squish your face up every time you to try to read. STOP.  From a style standpoint dated glasses just ruin your look.

Original Post at How To Look Confident In Eyeglasses- Try These Style Hacks [Video]

Author: Christy Vieira Da Cruz
Posted: July 11, 2020, 6:17 pm

Your career path may not be linear, if not a little messy, and that only adds to your ability as an expert in your niche.
The more we live, the more expertise we acquire. Yet it's too easy to assume that there's ONE path for everyone to reach their career goals or pivot to a new career- it sure wasn't for me!

In reality, for most of us, what influences your expertise is quite the opposite of a lifetime of a single focus. It's time to see your expertise through the lens of being a well-rounded person with the unique ability to analyze a situations from different vantage points.

Let's dive into being an expert with a diverse background a little deeper in my video below...

Original Post at Career Path: Is Your Expertise A Little Messy? [Video]

Author: Sharon Haver
Posted: July 2, 2020, 4:39 pm

What To Say On Video Even When You Don’t Know What To Say…

The video elements that set the pace even when you just jumped out of bed and having your morning coffee on the hotel lawn!

Let’s face it, for most of us who are small business owners, entrepreneurs, coaches or consultants, or new to online business and fleshing out your personal brand, video can be overwhelming.

But it doesn’t have to be that way when start with these four key elements in mind.

Marketing and social media videos shouldn’t be complicated, stressful, and make you want to break out in a sweat.

Original Post at The Four Easy-Peasy Key Elements of Every Marketing Video… [Video]

Author: Sharon Haver
Posted: June 24, 2020, 6:43 pm

Besides health, it’s an eye opener to reach your audience. Are you sharing your reality? When you’re speaking to your audience, making videos or even in your copy, it’s too easy to want to appeal to everybody. Everybody is actually nobody.

Original Post at Want To Connect and Align With Your Audience On Video? [Video]

Author: Sharon Haver
Posted: June 22, 2020, 6:26 pm

11 Signs of Becoming A Confident Woman

We’re all doing the best we can every day but what makes some women more confident than others? When it comes to standing out in your business niche, pulling off a certain outfit, or even making massive life goals, some women seem to have all the confidence in the world while others are too timid to barely dip their toes into their dreams.

So what makes confident women tick? How can some women be more confident than others? Is lack of confidence holding you back from achieving your goals. Let’s explore what makes a woman confident from my personal lens.

Original Post at How Confident Women Over 40, 50, 60 Get Their Goals

Author: Sharon Haver
Posted: June 11, 2020, 12:28 am

...and you do that via authenticity in video marketing and photos.

If you've been thinking about using video or branded images as a vehicle for marketing and growing your business, NOW is the best time to leverage these incredible tools to attract your most aligned audience through the power of authentic storytelling.

Authentic messaging breaks down barriers between you and your audience, creating a space for you to get your message across in a way that is relatable and believable. This in turn helps you to gain their trust and their attention.

Authenticity is magnetic and contagious, which certainly helps your case when you want to be heard in a noisy, competitive market.

Original Post at Authentic Storytelling Is The Secret Sauce To Building A Business Brand That Stands Out

Author: Christy Vieira Da Cruz
Posted: June 5, 2020, 5:48 pm

Are you also overwhelmed with all the "stuff" and crave ways to make everyday more joyful?

Especially now, simplification feels more right than ever.... in what you wear and... in how you run your work from home or online business. Are you also overwhelmed with all the "stuff" and crave ways to make everyday more joyful?

Especially now, simplification feels more right than ever.... in what you wear and... in how you run your work from home or online business.

Original Post at What Business Tools I Use To Run An Online Business [Video]

Author: Sharon Haver
Posted: May 29, 2020, 6:27 pm

What's getting you stuck scaling to your Best Audience? So when you use antiquated ways of building boundaries between you and your best audience... you are not only cutting off your ability to earn more... But you are creating friction between you and really helping them.
You are your greatest asset. Believe it.

Original Post at Video Marketing Made Easy: How to remove the friction between you and your best audience [Video]

Author: Sharon Haver
Posted: May 29, 2020, 6:19 pm

Multitasking Productivity Hack!!!

Yup, there are days where you feel like an octopus trying to get as much done at once.

The problem with multitasking is that you never feel accomplished, at least I don't.

But I do have a little hack for times when you really need to get it ALL done at pretty much the same time.

Original Post at Do More By Doing Less: Learning the art of multitasking…[Video]

Author: Sharon Haver
Posted: May 28, 2020, 6:48 pm

Even if you’re camera shy, using video marketing to grow your brand can really be simple… when you know how.

These days it seems like everyone and their uncle has video training… how do you not get overwhelmed by all the material out there? Marketing videos can be complicated if you’re in over your head with too much tech. Lucky for you, the less “professional” a video is, the more it converts these days (meaning more revenue from doing less).

99% of people who use video for marketing say they'll continue using video in 2020. With that in mind, let me show you how easy it can be to create videos for your business that connect you with your people.

Original Post at 6 Video Marketing Tips So You Can Say Goodbye To Overwhelm

Author: Sharon Haver
Posted: May 27, 2020, 5:05 pm

Supermodel leadership might just be what you need if you want your branding photos to stand out and really engage.

Good news is that it is not only less stressful and expensive than hiring a branding photos, but more effective and relevant in today’s market.

Smart business people look to what their audience is watching…

They are not minutia oriented to only their niche but to the Big Picture… in most cases it is entertainment and media… which is operating at home and on a phone!

That is exactly why I opened the Authentic Superstar Branding Photo Challenge… and it’s free!

True Confession: I always wished I could have supermodel legs like NaomiCampbell… they literally do not jiggle on the runway… amazing!

Her legs may be out of reach but her sense of adapting to the times is something we should all not ignore.

Did you see the Forbes article?

Naomi shot her own Esquire cover by herself, using her iPhone!!!!!!

Original Post at Modern Business: If You Want Your Branding Photos To Stand Out, Do It Like A Supermodel

Author: Sharon Haver
Posted: May 27, 2020, 2:06 am

If your video engagement is falling flat, try what’s working now: Comfort Marketing…

Way less caloric than comfort food and far more lucrative.

If you want to sell more stuff…. the secret sauce is having your audience feel that they know you so well….

They really like you

Trust you.

And in these wacky times, you’re both comforting and helpful to them… not a plastic stranger.

You’ve probably heard that you gotta get on video, however…

Most people get this part wrong. Watch the video to discover why.

Original Post at Comfort Marketing: Do you want to grow your audience so you can get more sales from your videos? [Video]

Author: Sharon Haver
Posted: May 26, 2020, 10:02 pm

If you feel that you are not being magnetic to the kind of clients, followers, and tribe you want, attraction marketing may really help you out.

Through the years I’ve heard so small business owners and service providers getting nutty about attraction and making such a big deal over something that is actually pretty simple.

Here’s why...

Attraction marketing or attraction branding is a really basic premise: Birds of a feather flock together.
If you want to be relevant and believable for the audience that you're trying to reach, then you have to walk the walk and look the part.

Perception is everything...

That doesn't mean that you need to be wearing crazy expensive clothes while driving in a Rolls Royce holding on to your diamond tiara, if that’s not your thing.
Attraction marketing is about being attractive to those you want to help so you can get their attention to actually help them.
What it means is just being authentic in who you really are while keeping it a tad aspirational to the audience you want to attract.

Original Post at Video Marketing: Connection Matters More Than Perfection… [Video]

Author: michael bunn
Posted: May 26, 2020, 6:29 pm

There really is something to be said about simplification and NOT taking a ride on the roller coaster of overwhelm!

It is really TOO common for "video gurus" to over amp what you really need to grow your business... to prove THEIR worth.

EXCEPT they are doing it all wrong...

And it's why their followers are losing a lot of money.

Original Post at How to Grow Your Business From Where You Are… With Video! [Video]

Author: Sharon Haver
Posted: May 19, 2020, 8:17 pm

How to actually “work” from home... and still keep your independence...
I know a lot of us are feeling caged in and out of sorts suddenly working from home..

I've been running an online business since 1999 and even though my office is in my house... and my day isn't much different than it usually is... I'm feeling a bit disoriented too during quarantine.

It's funny but for years there are some people who don't take your working from home seriously...

Let me know if you've also encountered folks who dont respect your work from home boundaries...

Now that circumstances have changed, many are seeing how much less stressful it can be to NOT go to an outside office and be in charge of your day.

Original Post at Work From Home Tips To Still Be Productive and Not Feel Caged In …[Video]

Author: Sharon Haver
Posted: May 11, 2020, 6:03 pm

The big question is what can you do for yourself as an entrepreneur to build your business now so you come out of quarantine more accomplished than when you went in.

What You Can Do "NOW" To Make "THEN" Better

Reframe your current situation so you future pace yourself to where you want to be once the world settles into the new normal.
Reverse engineer how to get there, now that you have the luxury of time to make it happen.
Get Scrappy... get strategic... watch the video for more.

Original Post at Entrepreneurship In Times Of Quarantine: How To Build Your Business in The New Normal [Video]

Author: michael bunn
Posted: May 9, 2020, 7:12 pm

Modern business for a female entrepreneur or a savvy business owner, coach, consultant, or free-lancer today's online market can be tricky.

The pandemic threw a monkey wrench that no one could have predicted other than the tired tactics of before were about to implode some way, somehow.

So there's good reason for you to be stuck not knowing how to get you + your business out there.

It’s a strange time, for sure...

Especially if you’re a speaker, consultant or coach who depended on live events to fuel your business.

You may ask yourself: how can I keep my business thriving when I’m not techie???

Well, I’ve been successfully online for 21 years... seen the best and worst of being solely digital....

Original Post at The State of Modern Business Today… [Video]

Author: Sharon Haver
Posted: May 9, 2020, 5:28 pm

I use a video scripting framework that helps hit content marks, be real, and succinctly get the message across without sounding weird or stiff.

I think of it as a breakthrough framework for turning people who never even heard of you become your most devoted audience and best repeat customers…

Simply because you turned your phone into your own broadcast studio and pressed record!

Original Post at 5 Ways To Use Video To Grow Your Business Now Without Seeming Tone Deaf

Author: Sharon Haver
Posted: April 25, 2020, 5:02 pm

When you are truly your own boss and wearing many hats, there's one big branding mistake that many solopreneurs make.

Good News: It's an easy fix.

*true confession* Solopreneurs have all the enviable freedom, right? .

Well, kinda WRONG!
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That’s what I thought.
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I launched my website back when my son was an infant so I could be a stay at home mom AND have my own business.
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That was 20 years ago and it started out right.
.
YET, as my business grew, based on industry trends and my ego, I wanted something more.
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So I got lost behind my brand and became an entity rather than a person. .

FocusOnStyle.com rather than Sharon Haver.
.
Can you relate to that in your biz?
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But then the BIG SHIFT happened.
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Real people are where it’s at- that’s what cements the know like and trust factor.
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Ironically, my former career was a photography stylist so I knew all the pro tricks to be the face of my brand, yet I was still camera shy.
.
Once I really brought out my PERSONALITY it all came together in my rebrand.
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You see, as a personality brand rather than a personal brand or a business brand, there’s an EMOTIONAL connection.
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That’s exactly what makes you magnetic 🧲to your most aligned 💰audience.
.

Bonus points: you’re just being you!
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Imagine, not getting people who look at you like you’re a two-headed albatross because they don’t get you and aren’t your people? Cool, right.
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All this starts by showing up authentically like celebrities and big gurus do.
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Slice of life kinda stuff is the draw... like on reality TV.
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Your photo is the lure.
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Because 90% of what people first think about you is based on your photo. Being real.
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I can help you with that.
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💎AuthenticSuperstar.com was created to help you authentically position yourself with photos like I did.
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Because this is so critical to your business growth in today’s crowded market, I waived the $497 program price for a limited time.
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Go to AuthenticSuperstar.com - it’s free!
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You’ll get 72 hour access to each of the daily trainings. This is the foundation to success for modern business.
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See you there!

Original Post at The Biggest Branding Mistake That Solopreneurs Make

Author: Sharon Haver
Posted: March 17, 2020, 6:27 pm

Are you holding on to the wrong things in your business because you are afraid to change

Let’s use clothing as an easy analogy.

Holding on because of fear of change can definitely be debilitating for any business growth.

Yet holding on does have it's merits...

I started thinking about holding on to things you love for the right reasons in different aspects of life and business.

About holding on to things because you're just used to holding on and you are afraid of change and when to let go.

So, let's use my sweater as an analogy today now that I've rediscovered it.

A lot of times, especially in style because you know, like a good turtleneck is a lasting piece. It is always a good turtleneck.. so there’s excellent reason to hang on.

But, when it comes to your business, that's a little bit different.

Because, when it comes to your business, what happens is sometimes we just hold onto stuff that's not working anymore.

We hold onto things that we're just afraid to change, because a fear of change.

And, a lot of it is people are assuming that if it worked before it's going to work again, but…

Original Post at Is The Fear Of Change Why You Are Still Holding On? [Video]

Author: Sharon Haver
Posted: December 5, 2019, 8:34 pm

[True Confession] What’s in a brand name?

Perception.

In all honesty I was thinking about changing my instagram handle from @focusonstyle to my name, Sharon Haver.

I started to feel like after 2O years online and having a syndicated newspaper column that went out to 400 papers with that name before it, it was time for change.

Not necessarily just for me…

But because the word “style” seems to REPEL a certain audience and ATTRACT another. (Don’t even get me started about what some people think about real stylists.)

Yet STYLE is your FINGERPRINT in everything you do and how you are perceived.
It’s not just fashion, beauty, home, brand, business, but style is your vibe… your individuality… your essence.

WHAT DOES STYLE MEAN TO YOU?

Original Post at [True Confession] What’s in a brand name?

Author: Sharon Haver
Posted: November 11, 2019, 7:25 pm

When they’re NOT your raving fan…

Went to a concert last night and it got me thinking what happens when you’re in front of your wrong audience.

The rest of the audience, just me. I was miserable but not the other 18,000ish people there.

That’s because they were raving fans and I’d rather escape to record this video for you.

What’s key to client attraction is that everyone doesn’t have to like you- that’s how you draw a line in the sand to who your best audience is and who they are not.
It’s a good thing.

Watch the video and let me know what your favorite music is in the comment.

Original Post at Client Attraction: When They’re Not Your Raving Fans [Video]

Author: Sharon Haver
Posted: October 31, 2019, 5:56 pm